Accelerate Conversions | Boost Growth
About Michelle
A data-driven marketing leader with over 15 years of experience designing growth strategies that engage target audiences and accelerate business results. Proven expertise in driving brand awareness, lead generation, and conversion rates through advanced analytics, multi-channel campaigns, and marketing automation. Skilled in leveraging digital technologies and marketing platforms—including social media, SEO, CRM, and performance reporting—to expand customer reach and consistently exceed goals.
- Product Marketing: Skilled at customer discovery, audience segmentation, and building messaging frameworks that resonate with decision makers. Proven ability to lead go-to-market strategies, position solutions against competitors, and create content ecosystems that drive adoption.
- Growth Marketing: Experienced in designing full-funnel demand generation programs, optimizing digital campaigns, and using data-driven experimentation to improve conversion rates, accelerate pipeline growth, and maximize ROI.
- Project Leader: Oversees strategic campaigns, ensuring timely, on-budget project completion.
- Analytics Optimizer: Translates data insights into actionable strategies for customer engagement and business growth.
- Collaborative Leader: Builds trusted relationships and drives cross-functional success.
Whether partnering with sales, product, or customer success, I specialize in turning insights into action, helping companies launch, scale, and win in competitive markets.
Marketing KPIs
AI Tools for Marketing, Research and Design
AI for Marketing
AI for Marketing
AI for Marketing
A few of the AI tools I use for marketing and research include:
Perplexity, ChatGPT, and ChatGPE.
AI for Design
AI for Marketing
AI for Marketing
I enjoy using AI to develop creative content as well, and some of those tools include NightCafe, YesChat.ai, and Canva AI.