I am a data-driven marketing leader with 10+ years of experience scaling demand generation and driving growth for B2C, B2B, and SaaS brands. Proven expertise in digital marketing, customer acquisition, and sales growth. Skilled in leveraging SEO/SEM, analytics, customer insights, and market research to optimize strategies and deliver measurable results. Adept at project management, social media, and executing integrated campaigns across email, web, social media, PPC, and video marketing channels.
Led the implementation of a custom CMS for franchise owners. The CMS empowered owners to easily create and deploy store-specific campaigns, and track ROI on individual products and services.
Led the full lifecycle of a corporate website from concept to deployment for a SaaS company in healthcare.
Vetted Salesforce vendors and selected a partner. Managed the successful data migration from MS Dynamics CRM to Salesforce.
Developed a SharePoint site to improve document management, control, and access for global teams.
Conducted market research to find and implement a best-in-class business intelligence solution to provide on-demand contact data for sales and marketing.