Michelle developed new digital channels to improve brand awareness and increase website traffic. She implemented Google Search Console and expanded and managed PPC channels to include Google, Bing, YouTube and LinkedIn. She implemented ZoomInfo for on-demand list prospecting.
Michelle set up the COINS YouTube channel and achieved 850,000 video views in 1.5 years. Michelle is adept at developing multi-channel campaigns, and leveraging those channels to improve lead generation, and conversions. She has the ability to analyze data, identify trends, and optimize strategies for maximum impact. All that being said Michelle is an incredible person.
February 29, 2024
VP, US Sales
When I first met Michelle, she had little to no experience with Microsoft Dynamics CRM or ClickDimensions. The company she worked for had no onsite subject matter expert, so she dug in and quickly learned how to use the database, build queries, create rules, and learned how to automate marketing with ClickDimensions. Within a month she discovered 15,000 expired records that were not identified as 'Do Not Contact'. Michelle updated those records to ensure they would not be included in future marketing efforts. She also developed a process to identify new data to ensure this issue would not reoccur. This action alone saved Global tens of thousands of dollars in fines. Michelle was instrumental in leading our Sales and Marketing efforts through Lead Generation. Sales in 2014 increased 50% over the prior year due to the cleansed data and more targeted, personalized messaging.
Michelle read dozens of articles every day to understand what was happening with healthcare legislation, technology, and trends and the impact on physician practices. She incorporated this information into the website content library and shared it on social media. This monthly practice grew Global's LinkedIn followers by 400%. Michelle consistently looks for ways to improve efficiency and is fearless at testing new marketing channels.
April 20, 2017
President, Co-Founder, Simplified Sales Strategies
I have worked with Michelle and found her to be invaluable to executing a wonderful promotion with JC Penney. Michele was responsible for the implementation of a $25 million nationwide promotion which ran flawlessly for 4 months. This promotion had over 1/2 million consumer interactions. Michele worked tirelessly and showed professionalism and courtesy to all who interacted with her.
July 5, 2011
CEO, PageMaster Corp
Michelle is very intelligent and is very detailed in her work, she is an asset to any company. Michelle developed a web-based, print-on-demand application, developed and managed the email marketing channel, and provided research and recommendations based on online searches from the web analytics package- none of which existed until Michelle created. The sales channels( Stores) doubled the average revenue per year in Michelle's tenure and store count skyrocketed as a result of increased profitability and performance of the marketing department in which she presided as the leader of customer data strategies.
May 20, 2010
Director of Operations/Marketing, Interstate Batteries
Michelle is a very conscientious Marketing Analyst. Her work ethic is second to none. Especially impressive is Michelle's tremendous attitude working in a complex, challenging environment.
July 6, 2008
Director Business Development, Interstate Batteries
Michelle was extremely adept to marketing tactics and was a huge support to the overall marketing and operations teams. She was quick to pitch in and help the team in whatever was asked of her. Michelle is a great team player and really supportive of those around her.
June 13, 2008
Communications Team Leader/Mktg Mgr, Interstate Batteries
Michelle brings a positive energy to the workplace, a very pleasant person to work with. Great at communication, quick at solving problems, and very available to provide support. I strongly recommend her.
July 9, 2008
Graphic designer, Interstate Batteries
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