Data-driven professional with expertise in digital marketing for retail, technology, healthcare, and SaaS companies. Skilled at developing multi-format, multi-channel content to engage target audiences and support the buyer journey. Dedicated to building an integrated channel mix to increase reach, authority, lead gen, and conversions.
Led the implementation of a custom-designed CMS for franchise owners to ensure the efficient and timely use of their monthly marketing budget. The CMS empowered owners to easily create and deploy store-specific campaigns, and the ability to track ROI on individual products and services.
Managed the entire life cycle of a new website from concept to execution for a SaaS company in healthcare.
Vetted and selected a Salesforce vendor, then project managed the integration of data from MS Dynamics CRM to Salesforce.
Developed a SharePoint site to consolidate collateral for global teams to ensure one source of truth, and the ability to check out, edit, and check in project-related documents. The site eliminated the back and forth of email threads, lost or misinterpreted messages, and sped up the go-to-market process.
Copyright © 2024 Michelle Orelup - All Rights Reserved.