Accelerate Conversions | Boost Growth
About Michelle
I have over a decade of experience helping B2C, B2B, and SaaS companies grow through a unique blend of product marketing strategy and growth marketing execution.
- Product Marketing: Skilled at customer discovery, audience segmentation, and building messaging frameworks that resonate with decision makers. Proven ability to lead go-to-market strategies, position solutions against competitors, and create content ecosystems that drive adoption.
- Growth Marketing: Experienced in designing full-funnel demand generation programs, optimizing digital campaigns, and using data-driven experimentation to improve conversion rates, accelerate pipeline growth, and maximize ROI.
Whether partnering with sales, product, or customer success, I specialize in turning insights into action, helping companies launch, scale, and win in competitive markets.
Marketing KPIs
