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 All-in-one cloud construction software for the global market.  (SaaS)

-   Managed all US marketing, including lead-gen initiatives for web, email, PPC, social media, and video.  

-   Conducted market research and created a business use case for an on-demand business-intelligence solution for sales and marketing. Highly segmented email marketing contributed to 44% of sales, reduced the email bounce rate to less than 5%, and eliminated list purchases. 

-   Provided recommendations to improve the (UI) which increased website conversions by 80%.  

-   Gained user insights from customer interviews and translated the data into case studies.  

-   Conducted competitive research to analyze competitor PPC strategies, email marketing campaigns,  and keyword utilization to identify gaps and opportunities for product differentiation.  

-   Developed a strategic video marketing initiative, resulting in the creation of the COINS YouTube channel which generated 80,000 new website visitors.   

-   Managed PPC campaigns for YouTube, LinkedIn, Google, and Bing paid media platforms.  

-   Managed all aspects of exhibitor participation at conferences, including email marketing, social media promotion, and marketing collateral.  

-   Oversaw the marketing program budget for multi-channel marketing and PPC campaigns.  

Integrated marketing solutions for small businesses 

-   Generated insights based on reviews, online content, and user experience.   

-   Provided recommendations for strategic positioning of branding, messaging, website optimization,  concept development, and campaign strategy.  

-   Developed print and digital collateral to create brand awareness, generate leads and increase conversions.   

-   Produced video content to distill complex product features and benefits into a simple and defined message.   

-   Developed tag lines and value proposition statements.    

 Engineering solutions to lower the total cost of ownership.  

(Recruited for a 6-week contract to guide marketing teams in and manage projects.) 

-  Responsible for mapping out and delegating the tasks required to implement and complete the remaining projects.  

-   Managed the project calendar to ensure all phases were completed on time and within budget. 

-   Collaborated with writers, designers, and agencies to plan campaign development.  

-   Oversight for new product packaging.   

-   Oversaw the marketing program budget for multi-channel marketing and PPC campaigns.  

 Software solutions connecting patient, payer, and provider (SaaS).  

−   Project manager for the development and launch of a new corporate website.  

-   Led the full migration process, including market research, vendor vetting and selection, and the successful data integration from MS Dynamics CRM to Salesforce Lightning. 

-  Managed the strategic planning and logistics for multi-day exhibitor events.  

− Doubled pre-scheduled conference appointments through strategic email marketing.  

− Achieved a 45% increase in website traffic through SEO and SEM.  

− Managed MS Dynamics CRM, including records management for quality and integrity, importing and segmenting records for lead-generation emails, the contact strategy, and custom sales lists. 

-   Implemented lead scoring to track user behavior.  

-   Oversight of a $1 Million marketing budget to include agencies, advertising, PR, and events.   

 Technology company with a focus on hardware, cloud, security, and data services. 

-   Collaborated with Product Managers and other stakeholders to develop and execute the go-to-market strategy for HP commercial displays, digital signage, and accessories.  

-   Created comprehensive sales toolkits, video demos, and presentations to enhance market positioning and sales effectiveness. 

-   Introduced lifestyle images to demonstrate user engagement and align visual marketing with  consumer behavior trends. 

-   Initiated a customer interview with a Hollywood cinematographer that continues to serve as a  standard to provide insights that inform product development and user stories.  

-   Managed the monthly internal newsletter to update the team on new collateral, positioning, and PR  launches.  

-   Implemented a SharePoint solution to improve document management, version control and global access.   

-   Managed the commercial product roadmap and communicated updates to the team, ensuring visibility of feature or timeline changes.  

• Strategic Planning & Execution: Skilled at developing and executing comprehensive marketing plans, aligning them with business objectives and achieving measurable results.
• Digital Marketing Expertise: Adept in leveraging various digital marketing channels, including SEO, SEM, PPC, CRM, social media, email marketing, content marketing, and video.
• Project Management: Proven ability to manage multiple projects simultaneously, ensuring on-time and within-budget delivery. 
• Data Analysis & Insights: Ability to analyze data to identify trends, measure performance, and optimize strategies for maximum impact.
• Cross-Functional Collaboration: Highly effective in collaborating with internal and external stakeholders to achieve shared goals.