Data-driven strategist and marketing project manager with a proven record of success across B2C, B2B, and SaaS (retail, technology, healthcare, construction) brands. Experienced in developing GTM strategies and content for new products, website development, and implementing business development tools (CMS, CRM, demand generation, video) to improve growth. Proven ability to manage cross-functional teams, budgets, and project timelines. digital marketing
LinkedIn courses I have completed to enhance my product knowledge.
Effective communicator and team player who fosters a positive and productive environment. Adept at collaborating with internal and external stakeholders, vendors, and partners. Able to gain executive buy-in to implement new solutions for growth.
Utilize data, customer insights, and business intelligence to optimize campaigns and deliver key projects on time and within budget. I believe in continuous improvement.
Passionate about driving efficiency and delivering results. Proven ability to implement sales and marketing solutions that deliver value, insights, and revenue.
Led the implementation of a custom CMS for franchise owners. The CMS empowered owners to easily create and deploy store-specific campaigns, and track ROI on individual products and services.
Managed the full lifecycle of a corporate website from concept to deployment for a SaaS company in healthcare.
Vetted Salesforce vendors, and selected a partner to migrate data from MS Dynamics CRM to Salesforce.
Developed a global SharePoint site to improve document management, control, and access for global teams.
Conducted market research to find and implement a best-in-class business intelligence solution to provide on-demand data for sales and marketing.
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