About Michelle
Data-driven marketing strategist focused on driving transformative growth for B2B & SaaS companies. I excel at developing and executing integrated marketing strategies that leverage advanced digital solutions to align with business objectives, elevate brand reputation, deliver measurable results, and grow sales.
Marketing Technology Experience
Email Marketing
Project Management Solutions
CRM / Database Marketing
- Marketo
- Pardot
- ClickDimensions
- MailChimp
- Constant Contact
- Vertical Response
CRM / Database Marketing
Project Management Solutions
CRM / Database Marketing
- Microsoft Dynamics 365
- Salesforce
- Teradata
Project Management Solutions
Project Management Solutions
Business Intelligence / Data Insights
- Basecamp
- Monday.com
Business Intelligence / Data Insights
Business Intelligence / Data Insights
Business Intelligence / Data Insights
- Lead Forensics
- ZoomInfo
- SEMRush
- Google Analytics / GA4
- Tableau
- Google Search Console
Pay-Per-Click Advertising
Business Intelligence / Data Insights
Content Management Solutions
- Google Adwords
- Microsoft Bing
- YouTube
Content Management Solutions
Business Intelligence / Data Insights
Content Management Solutions
- SharePoint
- ContentCal
- Hootsuite
Marketing Project Management
B2C / B2B / SaaS
Led the implementation of a custom CMS for franchise owners. The CMS empowered owners to easily create and deploy store-specific campaigns, and track ROI on individual products and services.
Led the full lifecycle of a corporate website from concept to deployment for a SaaS company in healthcare.
Vetted Salesforce vendors, and selected a partner to migrate data from MS Dynamics CRM to Salesforce.
Developed a SharePoint site to improve document management, control, and access for global teams.
Conducted market research to find and implement a best-in-class business intelligence solution to provide on-demand contact data for sales and marketing.
Current Studies to Enhance my Knowledge
Product Marketing
Artificial Intelligence
Product Management
- Product Marketing Foundations
- A Beginner's Guide to Writing User Stories
Product Management
Artificial Intelligence
Product Management
- Transitioning to Product Management
- Product Management Insights
- Product Management: Building a Product Roadmap
- Customer Experience: Journey Mapping
- Learning Jira (Cloud Edition)
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
- How to Use Generative AI: Building and AI-First Mindset
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